As part of the Invent Penn State initiative, Brandywine Boost at Penn State Brandywine is offering advisory support to small- and medium-sized businesses and entrepreneurs in the region. This support may include one-on-one direct analysis and advising, interaction with Brandywine students in their courses, or workshops designed for larger groups. Areas of support may include accounting/bookkeeping, use of information management tools, marketing research strategy, entrepreneurial start-ups, leadership and more.
Summer 2020 Events
Practical Social Media Tactics for the Busy Entrepreneur
You know you need a strong social media program to build your brand, but how do you make it work when you're already starved for time? In this workshop, participants learned time-saving tricks and tools used by social media pros, including how to:
- Choose the best social media sites (and ignore the rest)
- Find content your audience will love
- Craft your posts to get more likes, comments, shares, and clicks
- Get more social media exposure to outshine your competitors
Workshop Presenter: Brooke Miles, Penn State alumna and founder of Delaware ShoutOut
Most small business owners struggle to create a social media presence they can be proud of. That’s why Brooke Miles founded Delaware ShoutOut, a social media training firm. Brooke and her team believe every entrepreneur deserves a hassle-free approach to social media that makes their company shine. Delaware ShoutOut has helped hundreds of business owners—who have reported significant gains in followers, engagement, and traffic to their websites—by creating a social media experience that’s just right for them. In the end, their clients take pride in looking like social media rock stars. Brooke is a highly sought-out public speaker, having won multiple awards from Toastmasters International. Finally, as a Board Member of the Delaware Small Business Chamber and a member of the New Castle County Chamber of Commerce, Brooke is dedicated to the success of business owners in the tri-state area. Learn more about Brooke at linkedin.com/in/brookethemarketingpro.