On Thursday, Oct. 2, Penn State Brandywine launched its new integrated marketing campaign, "Brandywine Proud," which aims to foster campus pride by highlighting the accomplishments of students, faculty, staff and alumni.
The campaign kicked off with an ice cream social launch party in the Tomezsko Building lounge during common hour. Students, faculty and staff enjoyed Penn State's Berkey Creamery ice cream and received a complimentary "Brandywine Proud" T-shirt.
"Brandywine Proud" focuses on the experiences of those connected to the campus and provides many story-telling opportunities about students, alumni, faculty and staff. Throughout the campaign, members of Brandywine's community will be featured in stories and on life-size banners around campus. The banners will allow current students and campus visitors to learn about various opportunities. The banners will be changed periodically to share different experiences and stories. Those who have a suggestion to feature someone associated with Brandywine should contact the University Relations office at [email protected].
The campaign will also implement a variety of marketing concepts, such as a social media initiative. The hashtag, #BrandywineProud, will be used in all Facebook, Twitter and Instagram posts relating to the campaign in an effort to reach the greater Brandywine community.
The campaign will also be a part of upcoming events and milestones, such as Brandywine's 50th anniversary in 2017 and the events surrounding the proposed new residence hall and student union.
"The main goal of this campaign is to spotlight the many great experiences our campus provides to our students, faculty, staff and alumni," Bill Tyson, director of University Relations, said. "It's important for our students and community to understand the wide range of opportunities and experiences available at Brandywine. The banners and stories will allow our students to learn more about research, clubs and internships by seeing firsthand what their classmates have accomplished."
