Penn State Brandywine offers social media workshop for entrepreneurs

Penn State Brandywine is offering a complimentary virtual seminar on Practical Social Media Tactics for the Busy Entrepreneur from 11:30 a.m. to 1:30 p.m. May 18, through Zoom video conferencing. To register, contact Director of Continuing Education Margaret Bacheler at [email protected].

Many small businesses have switched to social media and e-commerce venues to deliver their products and services. This workshop will present time-saving tips and tools to help business owners choose the best social media sites, find content that will appeal to their audiences, craft posts to increase engagement and increase their social media exposure.

The workshop presenter is Brooke Miles, a Penn State alumna and founder of Delaware ShoutOut, a social media training firm. Miles is also a board member of the Delaware Small Business Chamber and a member of the New Castle County Chamber of Commerce.

The training session is organized by Brandywine Boost. As part of the Invent Penn State initiative, Brandywine Boost at Penn State Brandywine offers advisory support to small- and medium-sized businesses and entrepreneurs in the region. This support may include one-on-one direct analysis and advising, interaction with Brandywine students in their courses or workshops designed for larger groups. Areas of support may include accounting/bookkeeping, use of information management tools, marketing research strategy, entrepreneurial start-ups, leadership and more.