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MARKETING AN ONLINE BUSINESS

4/1/2010 —

Penn State Brandywine will host “How to Start a Business or Market your Existing Business on the Internet: Building an Effective Web Presence,” a free seminar being held from 6 to 7:30 p.m. on April 14 in the Tomezsko Classroom Building, room 105.

In today’s marketplace, most people start their search for products and services on the Internet. But the question is: how do business owners ensure that these individuals are finding their businesses?
The unfortunate reality is that most small businesses fail on the Internet. Their owners make a fatal mistake by focusing on making money rather than on building a relationship with their visitors. This free seminar will help current online business owners and those hoping to break into the online realm learn how to successfully start up or move their businesses into the online environment.

They will learn how to avoid the pitfalls of building a site that doesn’t attract visitors and find out how to get their business onto the first page of a Google search result, without having any programming skills.

The seminar will discuss the three biggest online dangers, how to get links, paid traffic: PPC campaigns, social media and more, and answer the following questions: What works online? What makes good content? How do I get traffic? What is preselling? What are ways to presell?  Who’s linking to my site?

The seminar will be led by successful Web entrepreneur and instructor Cynthia McGeever, who launched the site http://www.top-sales-jobs.com in 2005.
 
For those interested in learning even more about online businesses after the seminar, the campus is offering “Building a Successful Business Using the Internet,” a course beginning April 29t.

Seating for the seminar is limited. For more information on the seminar and the course that follows or to learn more about McGeever, visit http://www.bw.psu.edu/CE or contact Alan Zawacki at 610-892-1306.

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