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BUILDING A WEB BUSINESS

Unfortunately, 99 percent of all small business Web sites fail. Most small businesses and entrepreneurs think the internet is their Field of Dreams—“if you build it, they will come”—and focus on the technology instead of what it really takes to operate an online business.

Penn State’s Brandywine campus now offers Building a Successful Business Using the Internet, a new 10-week course that provides a step-by-step, proven methodology to build an online business. While a Web site is a by-product of this process, the real focus of the course is a hands-on learning environment that will teach participants how to achieve a successful and sustainable Internet business.

Participants will learn how to generate traffic, how to get noticed by search engines, and how to make money online. Penn State Brandywine has partnered with SiteSell, Inc. to bring a suite of smart tools into the classroom that will allow participants to build a business on the Web without having any technical skills or programming experience.

With the help of a certified instructor, who is running a successful Web site using these same tools, participants will learn about the C-T-P-M process: Content, Traffic, Pre-Selling, and Monetization.

At the end of the 10-week course, participants will have an operational online business and the knowledge to turn their dreams into a money-making endeavor.

“If you are seriously interested in starting your own business, or in putting your off-line business onto the Internet, Building a Successful Business Using the Internet will give you the tools you need to make it happen,” says Cindy McGeever, the course instructor and owner of http://www.top-sales-jobs.com/, a job board designed especially for sales professionals. “I’ve built a successful online business using these tools, and did it without any technical programming skills. I know that what I’m teaching works.”

Class size is limited. Classes are offered on Wednesday evenings from 6 p.m. to 9 p.m., beginning on June 3 at Penn State Brandywine. For workshop and registration information, please call 610-892-1306 or visit us online at www.bw.psu.edu/CE.

SiteSell Education is a division of SiteSell, Inc., a privately held Canadian company established in 1997. SiteSell partners with educational institutions worldwide to deliver industry-leading, small business building courses.

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