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The Information Sciences and Technology certificate programs offer coursework for professional development in the field of managing information systems, database management, and systems integration and planning. These courses will provide the business professional with a more specific skillset in information technology. The certificate programs can provide a starting point for credits towards an associate’s or bachelor’s degree.

For more information, please contact the Continuing Education office at Penn State Brandywine: 610-892-1300 or email: bw-ce@psu.edu.

Information Sciences and Technology Certificate for Business Majors (16 Credits)

Required Courses:

IST 110 (Information, People and Technology) or MIS 204 (3 credits)

IST 110 Information, People and Technology
The course will examine the use, analysis, and design of information systems and technologies to organize, coordinate, and inform human enterprises. It will address major questions such as: How can we use technology to organize and integrate human enterprises? How can technology help people and organizations adapt rapidly and creatively? What can we do about information overload? Concepts addressed in the course are: data encoding, transmission and storage; people or the interactions among technologies, institutions, regulations and users; and technology or the design and operation of basic information technology devices. Students will be able to predict and anticipate the impact of new technologies on human institutions as well as understand the potential impact of institutions on the use and design of information technologies.

MIS 204 Introduction to Business Information Systems (3 credits)
This course provides an introduction to the use of information systems in business organizations. It is an applications-oriented course that provides an overview of (1) the role of information systems in business process design, (2) the current technologies used for obtaining, storing, and communicating information in support of operations and decision-making within a business organization, and (3) the concepts and principles for programming, developing, and using popular spreadsheet and database tools. Applications focus on important problems and issues found in business disciplines, including accounting, finance, marketing, supply chain operations, and general management.

IST 210 Organization of Data SQL Database  (4 credits)
Prerequisite: IST 110
The objective of this course is to provide an introduction to the storage, retrieval, manipulation, analysis and display of information. This course includes an introduction to data structures, physical storage devices and access, database models and database management systems architectures, database analysis and design, query languages, user interface design, database administration and policy and social concerns in data management. Students will learn to use a commercial database management system such as Oracle, DB2, or SQL Server.

IST 301 – Information and Organizations ( 3 credits)
Prerequisites: IST 210 and IST 220 (waived by instructor)
This course provides students the opportunity to learn and experience organizational operations and the ways in which IT can alter and enable these activities.  Students will study a series of analytic techniques to investigate the effects of new IT on work and organization. Examples and problems will draw from a range of domains including military, medical, high technology, business, and government. At the end of the course, students will be able to apply theories of work and organization as analytic techniques, conduct organizational and inter-organizational process analyses, and map information flows among organizational units and actors.

IST 420 Fundamentals of Systems and Enterprise Integration (3 credits)
Prerequisites: IST 301, IST 302 (waived by instructor)
IST 420 is an introductory course on integration of information technology into different venues including the planning, development, and implementation of the integration. This course focuses on introducing the student to the role of information systems and technologies in achieving a variety of system goals. Emphasis will be placed on the theories and skills required for planning, developing, implementing, and managing the integration of information technology and different systems. Upon completion of the course, the student will be able to recognize information technology integration. They will also understand the "business processes and information value chain" within a system, and be able to foster an understanding of the role of IT in system integration.

IST 421 Advanced Enterprise Integration: Technologies and Applications (3 credits)
Prerequisite: IST 420 
IST 421 expands the knowledge gained in IST 420 on the theories and skills required for planning, developing, implementing, and managing information systems. Greater emphasis is placed on ERP systems and supply chain management. Upon completion of the course, the student will have expanded knowledge of information technology and systems integration issues across multiple application settings. They will also have a deeper understanding of the specific information technology (both hardware and software) that can serve as the foundation for designing systems within an organization, and have experience that fosters an understanding of the role of IT achieving system performance goals.

Information Sciences and Technology Certificate for Communications (16 credits)

Required Courses:

IST 110 Information, People and Technology (3 credits)
The course will examine the use, analysis, and design of information systems and technologies to organize, coordinate, and inform human enterprises. It will address major questions such as: How can we use technology to organize and integrate human enterprises? How can technology help people and organizations adapt rapidly and creatively? What can we do about information overload? Concepts addressed in the course are: data encoding, transmission and storage; people or the interactions among technologies, institutions, regulations and users; and technology or the design and operation of basic information technology devices. Students will be able to predict and anticipate the impact of new technologies on human institutions as well as understand the potential impact of institutions on the use and design of information technologies.

IST 210 Organization of Data , SQL Database  (4 credits)
Prerequisite: IST 110
The objective of this course is to provide an introduction to the storage, retrieval, manipulation, analysis and display of information. This course includes an introduction to data structures, physical storage devices and access, database models and database management systems architectures, database analysis and design, query languages, user interface design, database administration and policy and social concerns in data management. Students will learn to use a commercial database management system such as Oracle, DB2, or SQLServer.

IST 250 New Media and the Web (3 credits)
In this course, students will acquire conceptual understanding of constructing Web sites. This course provides an introduction to how the world wide web utilizes new media technologies. Students will acquire a sound conceptual understanding of how simple to complex web sites are constructed, and how this knowledge can be applied in their professional career.  Projects will include critical evaluation of websites and website proposal and redesign.

MKTG 301 Principles of Marketing (3 credits)
Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment. MKTG 301, Principles of Marketing is a three credit course offered each semester across Penn State and covers terminology and important concepts related to marketing in the business environment. Domestic and international environments that impact marketing are included, with particular emphasis on the marketing environment, segmentation, positioning and targeting. MKTG 301 course objectives include providing an overview and introduction to marketing; demonstrating the relationship of marketing to other functions and processes in a business organization on an integrated basis; providing real world examples of challenges and issues related to marketing; and explaining and discussing important concepts and analytical tools in marketing.

Major themes embedded in the foundation of MKTG 301 include domestic and global economic factors influencing current marketing environments; how consumer, business and organizational customers are segmented and targeted; how marketing research and information systems are used to create and guide marketing strategies; how products are developed to serve customers, businesses and organizations; how service products are developed and managed to meet customer needs; how customers are reached through various conventional and technological channels and how these sales management processes are managed; how people in the United States and other nations are influenced by marketing in the non-profit sector; how products and services are marketed to other businesses and organizational customers; how marketing communications programs, which include advertising, publicity, sales promotion and web sites, are designed to reach domestic and international customers; how pricing strategies support corporate objectives in various economic climates; and how marketing programs adapt to shifts towards global markets.

ENGL 420 Writing for the Web (3 credits)
Prerequisite: ENGL 015 or ENGL 030
This course is designed for writers and potential writers and will explore the unique opportunities and constraints of writing for the Web. Students will survey a wide variety of Web texts--webs, electronic journals and books. Students will be given the opportunity to compose/construct a variety of fictional and non-fictional "creative" and informative/persuasive Web texts.  This course will build on the rhetorical principles taught in writing courses, but will teach students how to apply those principles to more sophisticated, multi-sensory, multi-media hyper textual writing. Although no prior Web writing experience is required, some experience with Web navigation and computer word processing will be helpful.

 

Contact Us
Continuing Education
Penn State Brandywine
25 Yearsley Mill, Rd.
Media, Pa. 19063
610-892-1300
bw-ce@psu.edu 

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