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Julie Stanton received her B.S. in Economics from Georgetown University, and her Ph.D. in Agricultural Economics from the University of Maryland. Dr. Stanton’s expertise is in consumer interest in organic and other niche foods, and in food marketing channels between developing and developed country markets. Dr. Stanton has published in respected peer-reviewed journals such as Research in Consumer Behavior, Journal of Consumer Behaviour, Supply Chain Management, and Journal of Food Products Marketing. She is an active participant in the annual Macromarketing Conferences and the Marketing and Public Policy Conference among others.
In her teaching, Dr. Stanton seeks both to create capable business professionals as well as to foster their greater sensitivity to the global business environment. Because of her experiences gained over a decade of working with the World Bank in Washington DC, she encourages students to examine course topics in the context of developing country conditions. These skills are important preparation for careers in business today.
Outside interests include spending time with her three small daughters, working on home improvement projects and travel.
Media consultations: Organic food, U.S. agricultural trade with Mexico, supply chain entry issues in agriculture
Recent Publications and Presentations
Julie Stanton, forthcoming, “Accessing Marketing Channels in Emerging Markets: The Case of Small-scale Cooperatives in Central Mexico,” International Journal of Business and Emerging Markets.
Deirdre Guion and Julie Stanton, 2009, “Are parents vulnerable, susceptible or savvy to advertising strategy? An analysis of emotion-based appeals in food ads,” pp. 262-263 in Elizabeth Moore, Janis K. Pappalardo and William L. Wilkie, eds. Contributions, Controversies and Continuing Challenges in the Worlds of Consumer Protection and Competition, Marketing & Public Policy Conference Proceedings, vol. 19, Washington DC, May 28-30 (extended abstract).
Julie Stanton and Deirdre Guion, 2009, “Consumer Attitudes Toward Organic Foods: An exploration of U.S. market segments,” Research in Consumer Behavior, vol. 12.
Julie Stanton and Tim Burkink, 2008, “Improving Small Farmer Participation in Export Marketing Channels: Perceptions of U.S. Fresh Produce Importers,” Supply Chain Management 13(3), 199-210.
Julie Stanton, C. Ken Weidner and Tim Burkink, 2008, “Engendering ‘trust’ among Agricultural Producers: Prospects for successful cooperatives in Mexican marketing channels,” pp. 34-38 in William A. Kilbourne and John D. Mittelstadt, eds. Macromarketing: Systems, Causes and Consequences, Proceedings of the 33rd annual meeting of the Macromarketing Society 2008, Clemson SC, June 4-7 (extended abstract).
Deirdre Guion and Julie Stanton, 2008, “Deceptive or merely trendy?: The use of health cues in the advertisement of organic and conventional foods,” pp. 144-145 in John Kozup, Charles R. Taylor and Ronald P. Hill, eds. Life, Liberty and the Pursuit of Sound Policy, Marketing & Public Policy Conference Proceedings, vol. 18, Philadelphia PA, May 30-31 (extended abstract).
Renée Hughner, Pierre McDonagh, Andrea Prothero, Clifford J Shultz II and Julie Stanton, 2007, “Who are Organic Food Consumers?: A Compilation and Review of Why People Purchase Organic Food” Journal of Consumer Behaviour, 6:4.
Julie Stanton, 2007, “Habits in Fresh Produce Consumption: Are Seasonal Increases in Marketing Efforts Necessary?” Journal of Food Products Marketing 13:1, 1-18.
Zoya Pavlovskaya and Julie Stanton, 2007, “The Importance of Youth Consumers in the Global Athletic Footwear Market,” Proceedings of the 12th Cross Cultural Research Conference, Honolulu HI, December 12-15 (extended abstract ) ( Undergraduate co-author underlined).
Deirdre Guion and Julie Stanton, 2007, “Organic Foods and Advertising: Are consumers well-informed?,” pp. 289-294 in Stacey Menzel Baker and Daniel Westbrook, eds. Macromarketing and Development: Building Bridges and Forging Alliances, Proceedings of a Joint Conference of The International Society of Market and Development and The Macromarketing Society, Washington DC, June 2-5 (extended abstract).
Renee Hughner, Pierre McDonagh, Andrea Prothero, Clifford J. Shultz III and Julie Stanton, 2007, “The Big “O”: Organic Food Aesthetics in American everyday life,” p. 287 in Stacey Menzel Baker and Daniel Westbrook, eds. Macromarketing and Development: Building Bridges and Forging Alliances, Proceedings of a Joint Conference of The International Society of Market and Development and The Macromarketing Society, Washington DC, June 2-5 (abstract).